Promotional advertising consultants are facing challenging times. Advertising budgets are smaller and competition for those dollars is stronger than it’s ever been. Internet sellers continue to chip away at core product sales and new product safety regulations are complicated and confusing. New marketing options tax already strained resources and promotional consultants wonder how they can stay on top of it all.
More than any other time in the history of our industry, it’s critical that consultants deliver targeted, professional solutions to their clients. The question remains how to do that while trying to service existing accounts and prospects for new ones?
Customer Connect from The Vernon Company is the answer. Customer Connect is Vernon’s exclusive business-building package that helps you market to your customers and prospects in a professional and consistent way. Customer Connect addresses two key problems facing every promotional advertising consultant: 1) How to create professional marketing tools with limited resources and time; and 2) How to develop an effective marketing plan utilizing a variety of outreach techniques.
How does Customer Connect work?
AccountPro, Vernon’s proprietary order-entry and account maintenance system houses client and prospect data through a secure website. We can easily upload your existing accounts from any database. Vernon Account Executives maintain buyer changes, email address updates and all other pertinent account information through this easy to use system. This data is then used to delivery high-quality marketing tools directly to clients and prospects.
What does it cost? The cost to develop these materials on your own would be substantial and would require a marketing staff and thousands of dollars to recreate. You could contract some of these services to industry vendors using their catalogs, emails and newsletters – the same ones that thousands of your competitors use. But why would you want to send materials to your clients that they may already be getting from multiple other salespeople?
Vernon Customer Connect program is exclusive and can be yours free immediately when you begin your sales career with Vernon.
The bottom line
Customer Connect is a powerful package that will increase your sales and position you as an industry professional with the marketing savvy and experience your customers expect and deserve.
For Representatives that contact us and sign-up before September 1, 2010, there is absolutely no cost for the Customer Connect package.
Note: Minimum volume requirements apply. The Vernon Customer Connect package is offered at no cost to qualified candidates for one full year. After that time, regular salesperson rates would apply.
Customer Connect gives you:
Marketing Tool
|
Description |
Timing
|
Value
|
Personalized E-mails
|
Email product specials featuring Vernon exclusive and Preferred supplier product with substantial discounts. Personalized for each account executive.
|
Weekly
|
$1,000+
|
Personalized E-newsletters
|
Professional e-newsletter that combines timely tips and suggestions for the effective use of promotional advertising with related product suggestions. Personalized for each account executive.
|
Monthly
|
$500+
|
| Three seasonal print & electronic catalog mailings to top 300 customers
|
Sales catalogs featuring product specials from Vernon’s key suppliers. Personalized with Account Executive contact information and direct mailed. First mailing will include customer introductory letter.
|
Catalog options
throughout the year: Spring
(40 pgs),
Fall/Holiday (48
pgs) and
Winter (40 pgs)
|
$2,000+
|
| $600 Marketing Fund
|
Dollars to use towards special marketing dimensional mailings or personal sales aid purchases throughout the year.
|
Valid for one
full year.
|
$600
|
| ESP Online
|
Access to the industry’s best online research and product presentation tool.
|
Valid for one
full year.
|
$2,600 retail
value
|
| RatePoint
|
Access through Vernon account to unique marketing outreach tool that allows you to create your own promotional eflyers, e-newsletters and more.
|
Valid for one
full year.
|
$129
|
| Special 1st Year Bonus
|
A bonus based on your earnings. Use to promote your business or put it in your pocket!
|
Paid quarterly.
|
Varies;
based on
sales and
gross profit
|
|
Your cost = $0!
Value of the business you can reach = PRICELESS!
|
|